Catskill Center
Director of COmmunications
Pioneered role of Communications Director for the 51-year old environmental non-profit
May 2017 - November 2020
Created Annual strategic communications plan including benchmarks for communication goals, audience personas and digital editorial calendars
Developed + refined internal systems for project management and internal communications
Created and managed annual communications budget
“You really brought a great vision to the place and introduced it to the 21st century with a style, class and originality that few other non-profits enjoy.”
Refreshed Catskill Center’s style guide
Oversaw all communications to keep “on brand” and on mission
Developed + nurtured relationships with local designers, artists, purveyors and supporting industries
Developed working systems with board members + increased board engagement
Collaborated with program directors to promote events, design and develop materials while maintaining brand continuity
Designed all components of Catskill Center communications
Regularly refreshed Catskill Center website
Created and organized content: photography, video and gifs used in Catskill Center’ communications
Created and edited quarterly printed periodical, “Catskills” magazine and authored written and photographic content
Facilitated production and distribution of “Catskills” magazine
Authored and edited press releases, articles and radio spots
Created and distributed weekly e-blasts
Managed social media (Instagram following has more than tripled since 2017, with a heavy emphasis on desired audience)
In collaboration with designer Mark Ohe, created “Catskills” logo